Prior to its transition to Mercy South, Cohesion was the brand agency for St. Anthony’s, a community health system brand in south St....

Too often, in our experience, due diligence on the front end of merger, acquisition and spin-off deals does not include a thorough-enough analysis of post-deal brand integration, equity and architecture. According to research from KPMG and McKinsey, almost 70 percent of mergers, acquisitions and spin-offs actually reduce shareholder worth or have no impact—even though those organizations have spent significant time and resources on finances, operations and logistics. So much

Developing the right brand architecture for your organization is a critical step in building a solid marketing foundation.

Is your organization too small, or under too much budget constraint to justify a full-time CMO, or CBO? Maybe you need someone on an...

Thought Leadership: A well-known strategic concept that still presents a major opportunity for organizations needing to establish -- or...

Like many of our clients, you may be challenged with a multitude of brands, products, subsidiaries and corporate brand initiatives. Or,...

Categories shift. Products change. Channels disappear. Sometimes, you simply need to adjust and evolve to meet new tastes, trends and...

Communication on-the-whole (and marketing in particular) is increasingly driven by visuals and not words. This is not to diminish the...

It's a question most asked as a result of mergers, acquisitions and divestitures. For others, it comes after careful analysis of changing...