BRIAN CREATH

Founder & Strategist

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Brian Creath is the founder and managing principal of Cohesion.

 

Over a 30-year career, he has led strategy and creative work for more than 300 companies — from global corporations to investor-backed start-ups.

 

He built Cohesion to bridge the gap between brand strategy and execution — and to replace outdated agency and consulting models with a more unified approach to brand direction.

 

Brian also leads Network 17, Cohesion’s branded content and storytelling lab.
 

Through decades of work across industries, Brian has seen the same truth emerge again and again: better input leads to better outcomes. Tools may evolve, but what matters most hasn’t changed.

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“Technology is now enabling what we've always known:
Judgment, taste and direction are the true differentiators.”

— Brian Creath, Founder & President, Cohesion

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