FRAMING
Framing is where Positioning becomes usable.
It organizes Positioning into practical systems that help an organization, company, brand, product, service, solution, platform or other dedicated asset be understood, communicated and applied consistently over time.
More than twenty years ago, Cohesion developed this approach for a Fortune 1000 organization managing more than fifty brands.
We've continued to refine and apply it across more than 300 organizations representing a wide range of sizes, industries and levels of complexity.
Typical Framing engagements include:
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Brand architecture
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Platform architecture
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Product architecture
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Solution architecture
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Website architecture
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Messaging frameworks
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Narrative frameworks
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Presentation frameworks
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Sales frameworks
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Communication systems
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Decision frameworks
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Direction Architecture
Every Framing engagement creates the structure that allows Positioning to function consistently across the business.
For many organizations, the work naturally continues through Stewardship.
(For complex PE-backed portfolios, learn more about our specific use application, Vertical-First Architecture.)
Examples
