ENGAGEMENTS
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Our engagements are shaped by an organization’s scale, priorities and business model.
In some cases, the work focuses on a specific brand, product or initiative. In others, it extends across the entire business. In all cases, the objective is the same: to ensure leadership intent is clearly articulated, properly structured and able to impact real decisions and development over time.
Because as decisions, initiatives and systems multiply, intent is too often interpreted unevenly, weakening its ability to shape successful outcomes.
Cohesion’s role is to ensure leadership intent survives interpretation — across people, systems and time.
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BUSINESS DIRECTION
Business Direction is Cohesion’s leadership discipline for clarifying leadership intent and ensuring it reliably guides decisions and development over time.
Direction must be clarified with precision and supported by enough structure to reliably guide how the business operates and evolves.
Business Direction engagements ensure leadership intent is properly positioned, articulated and stewarded, with the discipline needed to prevent dilution as responsibility moves across people, systems and time.
These engagements are most often applied at the whole-business level, but may also be used selectively when clarity, risk or investment warrants additional rigor.
>>>Explore Business Direction
BRAND DIRECTION
Brand Direction remains a central and significant part of Cohesion’s work.
Brand Direction applies the same directional rigor to a specific brand, product or initiative. It is most often concentrated within marketing, communication and go-to-market efforts, helping leaders clarify focus, establish consistency and create leverage.
Today, Brand Direction engagements are informed by the broader discipline of Business Direction, while remaining focused on brand-specific outcomes.
While they do not always require the full structural depth of whole-business work, they are approached with the same standards of clarity, structure and long-term effectiveness. This ensures brand direction is not only well-defined, but operationalized and sustained.
>>>Explore Brand Direction
DEVELOPMENT & STEWARDSHIP
In most engagements, Cohesion remains involved beyond initial clarification and strategic development. This may include applying direction through positioning frameworks, messaging systems, narrative blueprints, usage platforms and decision support, as well as advising leadership as priorities shift.
Stewardship ensures that direction continues to guide initiatives, systems and decisions as conditions change, helping leaders course-correct before misalignment hardens.
This work is practical and can be embedded. Engagements may include ongoing advisory support, fractional leadership involvement or structured stewardship, depending on the needs of the organization.
Cohesion works with:
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Owner-led and founder-run businesses
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Growing and investor-backed organizations
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Established organizations navigating change, systems and automation

• Explore how Business Direction benefits different leadership roles →
How Engagements Begin
Every engagement begins with focused discovery to understand leadership priorities and how direction is currently articulated, interpreted and applied across the business. The goal is to clarify where intent is strong, where it becomes ambiguous and how it is influencing real decisions and development today.
From there, work may take the form of targeted strategy, initiative and tools development, embedded or fractional leadership support or ongoing stewardship. Some engagements are time-bound. Others evolve as the business grows or changes. In all cases, Cohesion works in close partnership with leadership and in service of long-term value creation.