RESOURCES
This section is a collection of foundational and applied materials that support Cohesion’s work in Direction.
These pieces exist to clarify the discipline, provide shared reference points and help leaders understand how direction is articulated, structured and stewarded over time.
The materials range from defining the discipline itself to examining how direction is applied in real organizational contexts. They are written to support judgment, decision-making and practical application.
A strategic overview that showcases the role of Direction as a business platform that extends positioning beyond a static, marketing reference tool.
The Marketing Glass Ceiling examines the structural barrier that confines brand to marketing and limits marketing leadership’s role in shaping business direction.
Weekly observations on business and brand direction in leadership
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RECOGNIZE AI WRITING CRUTCHES: A Guide To Maintaining Your Distinct Voice
This guide provides a practical method to identify the habits common to AI writing and to replace them with deliberate "human" choices.