POSITIONING
Positioning is where many Cohesion engagements begin.
It establishes the strategic definition of an organization, company, brand, product, service, solution, platform or other dedicated asset before it is expressed, organized or extended.
Organizations engage Cohesion when that definition no longer reflects what the business has become, what a new initiative should become or how an important asset should be understood.
Typical Positioning engagements include:
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Brand strategy
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Positioning
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Messaging
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Narrative
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Value proposition
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Brand architecture
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Naming
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Executive alignment
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Customer understanding
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Market definition
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Strategic articulation
Positioning may focus on a company, brand, product, service, solution, platform or other dedicated asset. Each engagement benefits from Cohesion’s complete understanding of how Brand can influence the larger business.
View the Brand Utilization Scale
Every Positioning engagement establishes the foundation for the work that follows.
For many organizations, that naturally continues through Framing and Stewardship.