ABOUT

​

Cohesion is a brand and business consultancy founded by Brian Creath in 1999.

​

For more than 25 years, the firm has worked with leadership teams across more than 300 organizations, helping develop brands, products and businesses so they can operate with greater consistency, focus and long-term value.

​​

​

 

 

 

Because they don’t really understand what it is. Or what brand can do.

 

And that, costs them real business value.

Brand is often limited to marketing. And there sometimes only treated as business decoration. Logos. Colors. Taglines.

And that’s how business potential is killed.

​​

Most companies don’t realize how much value and potential they’re missing, because they haven’t allowed brand to operate as a true business platform.

 

From the beginning, Cohesion has approached brand as a foundational business discipline: one that shapes how a business or one of its core assets is defined, developed and operates in practice, over time.

​

That work is applied through Brand Direction and, where appropriate, extended through Business Direction, which uses the same disciplined approach with additional structure and governance to help direct the entire business and its assets.

​

Cohesion works directly with leadership to ensure brand does more than support marketing: that it actively contributes to how the business builds value over time.

​

​​