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  • Writer's pictureBrian Creath

The Value Of Cohesion: A Focus On Private Equity

Updated: Apr 30

Since 1999, Cohesion has been working with private equity firms -- directly, and through portfolio companies -- to create and enhance value.

We are named Cohesion because that's what we help organizations find. A more cohesive and integrated structure. Deeper and more relevant meaning. More consistent and reliable revenue and value.

Private equity faces a unique challenge: How much should we invest in integrated planning for one portfolio company or platform, given that our eventual goal is to sell?

For more than 20 years, Cohesion has worked with clients across the country on a variety of efforts: Brand strategy, positioning and development efforts. Vision, values and mission work and the development of strategic narratives. Product, service and concept launches and re-launches. Communications / messaging platforms and architecture.

Today, nearly all of our clients are backed by private equity. Through this deep experience, Cohesion has developed proven strategies and tools that can help PE and venture capital groups maximize value and reduce expenses.

Depending on a private equity firm’s structure, mission and objective, Cohesion’s work can…

1. Focus on an individual portfolio company;

2. Focus on multiple portfolio companies and/or an overall platform brand;

3. Focus on a centralized (internal) brand/marketing/communications operations system;

4. Focus on an overall ‘holistic’ corporate entity as a brand;

5. Focus on a hybrid of the above scenarios.

Our PE work grew from our focus on organizations with multiple brands and branded assets: We developed numerous ways to organize / reorganize to gain maximum value, consistency and efficiency.

For more information on our private equity focus, download our short overview:

Cohesion is a strategic brand consultancy that helps organizations position, package and articulate the essence and direction of businesses, brands, solutions and issues. Since 1999, our work has created new value and revenue for more than 150 organizations, including Fortune 500 corporations, mid-market companies and innovative small businesses. To learn more visit, or contact Brian Creath, president, at

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