Critical Brand Inclusion™ (CBI), is an operational theory and platform focused on helping companies and executives better understand and leverage brand concepts into their overall business perspective and success.

 

CBI is a strategic consulting solution from Cohesion, launching in 2025.

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To learn more about our plans, please email Brian Creath.

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BOOK BRIAN CREATH AS A SPEAKER OR PODCAST HOST

 

Discussion Title:

“Fixing The Tilt”

 

Overview:

In “Fixing The Tilt,” Brian discusses the need to balance performance marketing with strong brand positioning and investment. Brian’s 35+ years as a brand strategist and brand agency owner give him a unique perspective on why today’s marketing efforts too often fall short due to a new and increasing marketing focus on short-term sales activation.

 

Brian’s strategic brand agency, Cohesion, has developed an overarching process solution to ‘fix’ this problem for its clients that it calls Critical Brand Inclusion. Critical Brand Inclusion™ (CBI), is an operational theory and platform focused on helping companies and executives better understand and leverage brand concepts into their overall business perspective and success.

 

Brian is available for a wide range of speaking engagements, podcast guest appearances and private speaking engagements and workshops for companies and organizations.

 

To discuss booking Brian for your event or show, contact him directly at:

 

Phone: 314-276-5383

Email: bcreath@cohesioncompany.com

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Building a Brand is hard.

It doesn’t happen overnight.

And it doesn’t build itself.

It demands expertise.

It needs priority.

It requires investment.

Belief in its value, is essential.

Not just from marketing, but from the very top:

• CEO.

• President.

• Owner.

Without their support, a true Brand can never be built.

Because Brand is not about a function, or a project.

It’s about the essence of a business.

Ideas that define purpose.

Your guard against sameness.

But a longterm view, is critical.

Because short-term thinking kills Brands.

Undermines business vision.

Forces poor decisions.

Erodes true value.

It’s time to embrace a deeper advantage.

To unlock marketing’s true potential.

It’s time, for Critical Brand Inclusion.

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Review our initial presentation.