Cohesion has published several white papers on brand, brand development and brand architecture issues. To download a free copy, select from one of our white papers, below.
THE CASE FOR CONSOLIDATION: Managing Equity For Complex Corporate
Brand Architectures Download a free copy.
BRAND ARCHITECTURE: A More Efficient Platform For Marketing Direction
BRAND ARCHITECTURE: Overview of Approaches And Potential Strategies
COMPETITIVE EDGE: Brand As Leverage For The Growth Of Your Business
BEFORE THE AGENCY: Building Your Positioning & Messaging Architecture
LOOKING FORWARD: The New Marketing Model