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White Papers.

 

Cohesion has published several white papers on brand, brand development and brand architecture issues. To download a free copy, select from one of our white papers, below.

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THE CASE FOR CONSOLIDATION: Managing Equity For Complex Corporate

Brand Architectures  Download a free copy.

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BRAND ARCHITECTURE: A More Efficient Platform For Marketing Direction

Download a free copy.

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BRAND ARCHITECTURE: Overview of Approaches And Potential Strategies

Download a free copy.

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COMPETITIVE EDGE: Brand As Leverage For The Growth Of Your Business

Download a free copy.

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BEFORE THE AGENCY: Building Your Positioning & Messaging Architecture

Download a free copy.

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LOOKING FORWARD: The New Marketing Model

Download a free copy.