Brian Creath.
President & Founder, Cohesion.
Brian Creath is a widely recognized marketing expert that advocates for brand as the key strategic weapon to successfully navigate today’s disruptive media and consumer landscape.
For more than 35 years, he has been leveraging this approach to drive new relevance and value for his clients.
Brian’s skills and point-of-view were born from a unique combination of strategic planning, creative writing and account work that began in the advertising agency business in the 1980's. A strategist before the term was widely used, his “Copy Contact” job at Fogleman & Partners soon translated into a VP position at Kerlick, Switzer & Johnson, a St. Louis advertising agency later purchased by TBWA.
At the age of 27, Brian founded the award-winning ad agency, CreathJacobsen. Here, his work as a strategist, creative director and writer helped garner high-profile clients and an outstanding creative reputation for the agency; an agency perhaps remembered for its Clio-Award winning work for Volvo.
In 1999, Brian formed BrandMaverick (which became Cohesion in 2005). Today, Cohesion is a nationally recognized strategic brand agency, focused on working with Fortune 500, mid-sized and smarter, smaller companies to successfully balance brand and marketing efforts to drive new relevance, value and revenue.
A writer by trade, Brian’s work continues today as a business and brand strategist, having collaborated with more than a 250 businesses and brands. Clients have included: Citi, Cardinal Health, BJC Healthcare, Humana, Volvo, Dr. Scholl’s and Winchester Ammunition.
His work has been recognized with more than 100 national and international awards.
Brian is a sought-after writer and speaker on a variety of business, strategy and marketing topics, and serves as a valued advisor to Cohesion’s clients.
In 2013, he was nominated and selected to serve on the Advisory Council of the World Brand Congress.
In 2025, Brian directed Cohesion through its expansion to become a full-spectrum brand agency. He has also helped launch a collaborative development and production lab called Network 17.
BOOK BRIAN AS A SPEAKER / GUEST:
314-276-5383
