Cohesion's work is focused on research & insights, brand and marketing strategy, brand positioning, communications architecture and strategic messaging & content — the critical work that happens before and behind the development of design, creative and digital execution. The foundation work that guides marketing technology and tools to work more consistently and efficiently. The more complex the challenge, the better our approach works.

Strategy Services

  • Discovery/Analysis (Focus interviews)

  • Market Analysis

  • Mission, Vision & Values

  • Value Proposition 

  • C-Suite/Owner Strategic Narratives

  • Context Strategies & Platforms

  • Digital Development & Platforms

  • Business, Brand & Solution/Product Development

  • Brand Strategy Development/Positioning

  • Brand Proposition/Promise

  • Brand Declaration

  • Brand Positioning/Tagline Development

  • Brand Identity Development

  • Brand/Marketing/Sales Asset Architecture

  • Master Messaging: Business, Brand, Product/Services

  • Subsidiary Messaging: Business, Brand, Product/Services

  • Sales/Solution/Product Messaging

  • Customer Journey Mapping

  • Experience Mapping

  • Service Blueprinting

Creative Services

  • Creative Direction & Theme Development

  • Creative/Copy/Content Platforms

  • Content Development & Management

  • For Video, Production, TV Show Development, Event Management, contact VisionMakers

Structural Services

  • Public Relations/Social Media Platforms

  • Media/Digital/Alternative Message Distribution Planning

  • Strategic Stewardship (Retainer-based)

  • Fractional CMO Services

  • One- and Two-Day Strategy Workshops

  • Partner Resources (Vetted firms for specific needs)