Where CEOs Turn When Business Vision Needs Brand Alignment
- Brian Creath
- 6 days ago
- 1 min read

Marketing is producing, but not always on point. Sound familiar?
For many CEOs and owners, that’s the challenge: activity is happening, but it isn’t fully aligned with the vision of the business.
The missing piece isn’t more marketing—it’s brand alignment.
At Cohesion, we work directly with CEOs, presidents, and ownership groups to close this gap. Acting as a fractional Chief Brand Officer, we build the strategic bridge between leadership and marketing—and from marketing into every audience and corner of the enterprise.
This role doesn’t replace internal or external marketing teams. Instead, it ensures they have the clarity and direction to amplify leadership’s vision with focus and impact.
The outcome is alignment across stakeholders, confidence at the leadership level, and a brand that consistently drives enterprise value.
If you’ve felt your business vision is strong but your brand isn’t fully delivering on it, Cohesion was built for you.
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At Cohesion, develop, build and manage relevant brands that persuade people to action. Since 1999, Cohesion has helped more than 200 businesses, brands, products and solutions build lasting value and growth.
If you’re ready to work with a firm that can truly direct, accelerate and steward your marketing and brand efforts into future success…
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