Strategy waits for no one. Neither do we.

How quickly does your agency think?

Part of our overall Issues campaign.

On April 9, 2025, the White House revealed its initial tariff strategy.

By that same day, Cohesion had already reached out to our client Spartech—a leader in plastics manufacturing—to turn policy change into market opportunity.

For years, Spartech has invested in onshoring its supply chain, sourcing most of its raw materials in the U.S. While competitors now face uncertainty, we helped reposition Spartech leveraging a combination of new corporate direction, coupled with true competitive advantage.

The result: a brand + issues campaign that offers tangible evidence for every benefit they provide.

We helped them move fast—crafting a communications plan, messaging platform, and strategic rollout to showcase this advantage under their new brand umbrella:

The Better Plastic Solution.

Watch the Issue video above -- part of a broader Brand Video Library.

This is what Cohesion does:

• Spot opportunities early

• Shape strategy around them

• Build communications that move markets

• Transform strategic opportunities into longterm brand advantages...

  
  

If you're looking for a partner who thinks ahead—and acts fast—we should talk.Let’s schedule a brief meeting and explore how Cohesion could help you gain ground before others see the opening.

Schedule a 15-minute intro call

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Cohesion is a full-spectrum, strategic brand agency that helps organizations position, package and articulate the essence and direction of businesses, brands, solutions and issues. Since 1999, our work has created new value and revenue for more than 200 organizations, including Fortune 500 corporations, mid-market companies and innovative small businesses. To learn more visit cohesioncompany.com, or contact Brian Creath, president, at bcreath@cohesioncompany.com