Cohesion Evolves Into The Brand Direction Company, Defining a New Model for Modern Marketing
- Brian Creath
- Jul 22
- 2 min read
Updated: Jul 24
July 23, 2025 (St. Louis, Missouri) — After more than two decades as a strategic brand consultancy, Cohesion has formally evolved into The Brand Direction Company, unveiling a refreshed website and a future-facing model that unifies brand, marketing, and content under one operational system. The move marks the culmination of a multi-month transformation — and a strategic response to what modern organizations need most.
“This isn’t a pivot — it’s the culmination,” said Brian Creath, “We’ve built Cohesion to integrate everything we’ve learned: how to lead with clarity, how to scale brand across teams and channels, and how to bridge human creativity with the realities of automation and AI.”
With more than 300 companies served since 1999 — from Fortune 500s to growth-stage innovators — Cohesion now operates as a full-spectrum brand agency, offering solutions that range from positioning and messaging systems to branded content, campaigns, and marketing leadership.
At the core of Cohesion’s model is a foundational belief: Brand isn’t just part of marketing — it’s the system that should drive it.
The newly relaunched platform includes:
The Brand Solutions Series: Modular offerings designed to solve specific brand challenges — including brand architecture, strategic messaging, AI integration, and fractional brand leadership.
Network 17: A branded content and IP studio that develops podcasts, docuseries, video systems, and original branded entertainment platforms.
Full-Service Brand Agency Model: Retained partnerships that unify strategy, creative, media, and performance into one cohesive engine for growth.
All solutions are delivered through a proven three-phase framework —Development → Acceleration → Stewardship — enabling organizations to build, grow, and sustain marketing efforts that are aligned, differentiated, and scalable.
“We’re not here to just create more content,” added Creath. “We help organizations decide what deserves to exist — and build the systems to make it matter.”
To learn more, visit: https://cohesioncompany.com
ABOUT COHESION
Cohesion is The Brand Direction Company — helping organizations unify brand, strategy, and marketing to drive relevance, value, and growth. Since 1999, we’ve served more than 300 companies, from Fortune 500s to visionary startups. Learn more https://cohesioncompany.com.
Media Contact:
Brian Creath
Founder, Cohesion
(314) 276-5383
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