Brian Creath.

President & Founder, Cohesion. 

 

Brian has been helping companies bridge business objectives to successful brand, marketing and creative outcomes since the 1980's.

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His unique skills were born from an interesting combination of strategic planning, creative writing and account work that began in the advertising agency business in 1984. A strategist before the term was widely used, his “Copy Contact” job at Fogleman & Partners soon translated into a VP position at Kerlick, Switzer & Johnson, a St. Louis ad agency purchased by TBWA. At the age of 27, Brian founded the award-winning ad agency, CreathJacobsen. Here, his work as a strategist, creative director and writer helped garner high-profile clients and an outstanding creative reputation for the agency; an agency perhaps most remembered for its Clio-Award winning work for Volvo.

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In 1999, Brian formed BrandMaverick (which became Cohesion in 2005). Today, Cohesion is a nationally recognized business and brand consultancy, focused on working with Fortune 500 and mid-sized companies to build and enhance marketing positions through innovative research, strategy, messaging and creative direction.

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A widely recognized expert on brand and marketing strategy, Brian continues his work as a researcher, strategist and writer, having collaborated with more than a 150 businesses and brands, and having been recognized with a similar number of national and international awards. Brian is a sought-after writer and speaker on a variety of business, strategy and marketing topics, and serves as a valued advisor to Cohesion’s clients.

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In 2013, Brian was nominated and selected to serve on the Advisory Council of the World Brand Congress.

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