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  • Writer's pictureBrian Creath

The Six (6) Major Benefits of Cohesion



At Cohesion, we're often asked how our firm stands apart from a traditional marketing agency. The primary difference lies in our strategic approach, which is the essential process behind the six (6) major reasons that clients work with us:


Primary Benefits of Cohesion:


  • INCREASED VALUE: For overall corporate brands, vertical brands and solutions, and organizations as a whole.


  • REDUCED SPEND: Through better platforms, increased message efficiency and stronger internal / external understanding.


  • STRONGER RELEVANCE: For outdated brand positioning, new products and solutions and brands in shifting business landscapes.


  • MESSAGE CONSISTENCY: Through Thought Leadership programs, issue and advocacy efforts, and the alignment of internal and external corporate brand efforts.


  • DEEPER UNDERSTANDING: For C-suite initiatives, new brand and product launches, and for employee brand and communication efforts.


  • IMPROVED SALES: By re/structuring marketing and brand platforms, improving positioning and sales messaging, and simplifying complex solutions.


If one or more of these areas of benefit could be of value to your organization, let's have a conversation.




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Cohesion is a strategic brand consultancy that helps organizations position, package and articulate the essence and direction of businesses, brands, solutions and issues. Since 1999, our work has created new value and revenue for more than 150 organizations, including Fortune 500 corporations, mid-market companies and innovative small businesses. To learn more visit cohesioncompany.com, or contact Brian Creath, president, at bcreath@cohesioncompany.com.

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