CHANGE. DEFINITION. OPPORTUNITY.

​

When and why companies engage Cohesion.

Companies engage Cohesion during periods of leadership change, growth, transition or expansion, when the business needs to be clearly defined, positioned and structured to support what comes next.

There is a space between strategy formation and ongoing execution.

 

We call it the Direction Gap.

 

 

 

 

 

 

 

Most companies don’t recognize it as a gap. Or even an issue. So the bridge between is never properly built.

​​

Cohesion exists to build that bridge.

​​

​

WHEN do companies engage Cohesion? (Example situations)

​

1. A new CEO, president, owner, CMO or other senior leader is appointed

2. The company is preparing for an acquisition, divestiture or spin-off

3. A new brand, product, solution or platform is being developed

4. The company is entering a new market, category or geography

5. The business is preparing for a significant growth or scale initiative

6. The company is preparing for investor activity (PE involvement, recapitalization, exit)

7. A founder-led business is transitioning to a more structured leadership model

8. The organization is consolidating multiple business units, brands or offerings

9. A major website, brand or marketing overhaul is planned or underway

10. The organization reaches a level of scale or complexity where direction must extend beyond direct leadership oversight

WHY do companies engage Cohesion? (Example reasons)
 

1. They need to articulate the direction of the business (or an asset) so it can guide decisions

2. The business, or one of its assets, has become too complex to clearly explain or message

3. They need to position or reposition the business, or a key asset

4. There is internal or external confusion about purpose, mission, vision and direction

5. Leadership is not operating from a shared framework

6. They need an experienced outside perspective to guide strategy and development

7. The business (or brand) has more directional opportunity than current positioning supports

8. The brand architecture lacks structure, cohesion and / or needs to be properly platformed

9. A legacy positioning no longer reflects what the business has become

10. The business (or brand) is being interpreted differently as it moves through people, partners and systems 

 

Every client engagement is different. And yet, many of the patterns and situations are similar.

​

Let's discuss yours.

>>>Start a conversation