There is a space between strategy formation and ongoing execution.
Where objectives veer sideways and decisions get reinterpreted. 
WE CALL IT THE DIRECTION GAP.
In practice, this gap doesn’t start or stop cleanly on either end. 
Most companies don’t even recognize the space exists.
Or, that it’s an issue.
It’s assumed the strategy people have it covered.
Maybe the execution people will figure it out.
Sometimes that happens. Usually it doesn’t. 
That creates confusion. And can cost millions.
Companies focus on strategy and execution.
But there’s rarely a well-built bridge between them.
Because no one focuses on this critical space.
WE DO.
And have, for more than 25 years.
Born from Brand. Built for Leadership.
This is the business of Direction.
This is the business of Cohesion.