One Meeting. One Big Idea. (At least.)
- Brian Creath
- Jun 16
- 2 min read

Perhaps your company could benefit from one new, big idea?
For every client, we work to ask and answer a single, far-reaching question:
“What’s The Big Idea?”
The kind that can build a business.
Create true differentiation.
Inspire people to action.
Here's Our Promise:
The Ask: Take a meeting with us. 30 minutes should do it.
The Promise: Within a week, we will deliver a 1-3 page summary of one (or more) potential Big Ideas for your business.
Why?
Because unlike most agencies, we don’t just want your money — we want your success.
And, we’re willing to invest in that success. Because through your growth, our success is built.
Finding The Big Idea represents the core of our approach, and, our true value to clients.
It’s the key development concept between front-end strategy and before longterm creative and stewardship work...
• Sometimes it's an unexploited competitive advantage.
• Or, an opportunity to ‘own' a creative way of articulating a different solution, process or feature.
• Or a new brand direction, expansion or application.
But it always begins with a hunch based on key insights from a detailed conversation with management combined with our 40+ years of brand and marketing expertise.
Finding, honing and implementing the Big Idea is key to our process.
And the secret to our real value.
Because finding and implementing one great idea drives value and revenue.
Builds internal and external understanding.
Expands sales and distribution.
Creates longterm wealth.
By the way, what is your big idea?
If you're satisfied with incremental growth, Cohesion is not the agency for you.
If however, you want to build, rebuild and / or redirect a brand and / or marketing effort that will reshape your industry and become the envy of your competitors...
…we’d love to talk.
You have nothing to lose.
And potentially, a whole lot to gain.
Can we set a time to meet?
***
Cohesion is a full-spectrum, strategic brand agency that helps organizations position, package and articulate the essence and direction of businesses, brands, solutions and issues. Since 1999, our work has created new value and revenue for more than 200 organizations, including Fortune 500 corporations, mid-market companies and innovative small businesses. To learn more visit cohesioncompany.com, or contact Brian Creath, president, at bcreath@cohesioncompany.com
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