Sometimes, the best way to move a brand forward is to reinvent it. A regional, West Coast, specialty pharmacy organization engaged Cohesion to rename its brand and develop the strategy, positioning, identity and messaging to support that effort. Specializing in the therapeutic management of complex, chronic disease states, the pharmacy focuses on patients who require administration of sophisticated drug therapies in alternate site settings.
The result: AleraCare Pharmacy. Redeveloped based on the positioning: The Solutions Pharmacy, the brand platform we created works works to drive a point of difference that separates AleraCare from larger, impersonal competitors.